I've been avoiding taking on any paying SEO clients ever since I got my first back channel offer on WebmasterWorld in 2003. The thought of constantly telling a client that there is no way to guarantee results on a particular keyword just didn't have much appeal. And I really had to wonder how much worse it would be when the person contacted me through webmasterworld.

This time things are a bit different. One of the other moderators on BGT contacted me about working with the company he recently joined. They've been online since 1998, and their site looks it. Their IT guy has been begging them for years to update things but they never bothered. Now, someone in power has noticed that they aren't ranking for the keywords that they want, so they want it fixed yesterday. Sound familiar?